![]() ![]() In addition to the :30, The Many created a :15 TVC spot for connected TV/over-the-top TV, digital video, display and social nationally with out-of-home in Chicago and Los Angeles and linear TV in Chicago, Los Angeles, San Francisco and Sacramento. It is the fifth time Panda Express has tapped into the power of music and lyrics, following previous English and Mandarin mashup covers of iconic songs such as Johnny Cash’s “Ring of Fire,” Billy Ray Cyrus’ “Achy Breaky Heart,” Outkast’s “The Way You Move” and, most recently, “This Magic Moment” from The Drifters. The new campaign banks on the brand’s secret ingredient for cultural bridge-building: music. “The breakthrough creative, heroing the origin alongside the innovation, has captured our guests’ full attention, shattering our industry benchmark for ad completion.” It is the next original expression of a Panda Express icon,” said Fabiola del Rio, vice president of Integrated Marketing Communications at Panda Express. “Beyond The Original Orange Chicken redefines what ‘original’ means in a way that only Panda can. “Orange Chicken has turned over a new leaf,” reads the copy, as a female voiceover intones, “Beyond The Original Orange Chicken. The camera pans out, revealing the kitchen thick in vegetation and the iconic red takeout pails of Panda Express bursting with irresistible bites of flavor and texture as the song crescendos. The shimmering nuggets of “chicken” float into the sauce and fly into the air as the chef masterfully wok-tosses the ingredients together. The :30 spot entices the senses, with the signature orange sauce sizzling deliciously as it hits the smoking wok. The song starts in English with a Jack-in-the-Beanstalk-like growing vine weaving its way through the kitchen and then smoothly transitions to Mandarin as the chef prepares a mouth-watering meal over a flaming stove. ![]() “Time of the Season” by classic rock band The Zombies is reimagined into an English and Chinese original to celebrate a limited-time offering of a plant-based take on the brand’s iconic The Original Orange Chicken®, Beyond™ The Original Orange Chicken™. Other vegan options at Panda Express include White and Brown Rice, Chow Mein, Vegetable Spring Rolls, Eggplant Tofu, Super Greens, and Beyond the Original Orange Chicken (select locations).įor more information, visit a new campaign created by the world’s largest American Chinese dining concept Panda Express and independent creative and strategic advertising agency The Many, music is once again used to tell a one-of-a-kind product story, while also promoting the company’s larger goal of being a cultural bridge. The Innovation Kitchen is a place for chefs to try out new recipes that, in this case, will hopefully make it on the permanent menu nationwide! They are available at the Panda Express Innovation Kitchen at 3867 East Foothill Blvd, Pasadena, CA 91107 until February 23. The Panda Express culinary team recommends enjoying this vegan beef with green beans alongside Eggplant Tofu and Chow Mein.īoth Beyond Beef dishes are made from vegan ingredients but are cooked and prepped in the same kitchen as non-vegan ingredients. You can probably assume what is in this dish-Beyond Beef and green beans! Both ingredients are wok-fired in a drool-worthy garlic sauce. The second trial menu item is Beyond Beef with Green Beans. Panda Express’ Vegan Beef with Green Beans When served over white rice, this dish is *chef’s kiss.* ![]() Traditionally, this dish contains minced beef but the vegan mapo tofu at Panda Express features small pieces of firm tofu and Beyond Beef, wok-tossed in a Sichuan garlic sauce. ![]()
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